Social Media: The Changing Communication Environment 

The XCOMM international conference team invites scholarly and original research papers that relate to the conference theme SOCIAL MEDIA: THE CHANGING COMMUNICATION ENVIRONMENT. We invite both quantitative and qualitative research papers from interdisciplinary sectors which would expand the understanding of current and future trends in Social media.

Connectivity is a word that is used often to connote social media and every human person wants to be connected today. Social media apps connect people and instant communication takes place. So social media have become an evolving phenomenon. This networked forms of media connected to internet has enchanted human achievements as well as contested extensive issues with its changing landscape of communication. It has also demonstrated new patterns in everyday life, social behavior, and certain relationship between economics and forms of media culture. Nevertheless, social media practice has called researchers and professionals to channel its disciplinary backgrounds in visual culture, media theory, philosophy, media production, political economy and sociology. It has also showed extensive visibility of capitalistic potential exercise. Social media has proved its affordance, increased visibility and persistence of content as its strength as well as the potential challenge with open platform of online communication. Social media has also been used extensively by political parties all over the world and social media marketing has become a buzzword in advertising industry.

Research papers are invited on the following topic:


I)  Philosophies, Theories and Trends
  • Communication theories, paradigms and models (new/ changing trends/ traditional)
  • Media history
  • Social Media content
  • Online Journalism
  • Public participation in media                         


II)  Issues and concerns in Social Media and Communication sector
  • Virtual world and reality
  • Social media and identity
  • Politics of cyber space
  • Communication and ethical practices
  • Social media regulation and policies
  • Digital divide
  • Cyber law and practices

III)  Social Media and Society

  • Social media: gender/ children/adolescents/youth
  • Social media penetration in day-to-day life
  • Social media and Intercultural communication
  • Social media: challenges to Traditional media
  • Social media and Health communication
  • Social media: Creating social awareness in development sectors
  • Social interactivity and identity
  • Social platforms
IV)  Social Media and Education                       
  • Social media and learning
  • Academic integration and new media 
V)   Social media and business
  • Social media and marketing
  • Public Relation practices
  • Social Media metrics and analytics
VII) Technology and challenges
  • Social media and entertainment: (Film, Television, Radio, Games, Music )
  • Technological innovations and challenges
  • Digitization and convergence
  • New trends and practices
  • E governance
  • Cyber culture
  • International communication and regionalism
[The above topics on social media are not exhaustive. Researchers are open to come-up with innovative topics related to social media.]



Abstracts should be submitted via email to indicate your proposed conference stream in the area of interest and specialization. The abstract should be in 150-200 words.


Please make sure that you send the manuscript in MS Word format 2011. Manuscript must be 1.5 spaced with 1-inch margins ‘Times New Roman with Font size 12, black’. Follow APA style for referencing.

  • In the first page of the paper please provide Paper title, full name of the author(s) and full address (Institute’s address            along with your designation and address of correspondence) along with the email address of the authors(s).
  • The abstract has to be followed by key words, should not be more than 150-200 words.
  • Short biography of author/authors (100words)
  • All Correspondence through only e-mail:

For any query contact:

Phone: +91  0674-237826/ 2377715

Mobile: + 91-9867157985/ 8342860649

Contact persons: Dr. Nadira Khatun / Dr. Jolly Jose

Visit our website for the details of the university, Xavier School of communications and the conference.

No TA/DA will be offered for the delegates. Tea/ coffee/ Lunch will be provided for all the conference participants. The participants will have to pay for the accommodations at the university hostels.

 Important Dates
 Last date of submission of Abstract  August 3, 2017
 Acceptance of paper will be intimated by  August 10, 2017
 Last date of submission of final paper
 November 1st, 2017
 Review and acceptance intimation  November 20th, 2017
 Last date of registration for paper presentation  November 25th, 2017
 Last date of online registration for the conference  November 30th, 2017

Note: No research paper will be accepted for presentation which is not peer reviewed...


Selected papers will be published as book with ISBN number of the Xavier University Press.


  • A crisp abstract
  • Research gap identified
  • Relevance of the topic to the theme of the conference
  • Well-defined topics /issue(s)
  • Original and innovative topics
  • Adherence to certain proper research design and methodology
  • Limitations found
  • Logical presentation of the data and analysis
  • Potential contributions to the advancement of communication theory, research and practice

       FULL Papers

  • Appropriate literature review
  • Clear and engaging writing quality
  • Logical organization of paper
  • Evidence-based, in-depth analysis and conclusions
  • Concrete recommendations